Public on November 2, 2015, and last updated 9 months ago.
1-2-3.tv is an interactive TV shopping channel that mostly sells its items according to the principle of an auction. The station, based in Grünwald near Munich, sees itself as a multichannel auction house and can be received in a total of more than 35 million households in Germany and Austria.
At Germany's first multichannel auction house, customers determine the price! Whether on TV, the Internet, or the 1-2-3.tv specials: 365 days a year, 7 days a week, 20 hours each live.
The special thing is that the price of the items on offer does not rise, but falls - until all of them are sold.
Regardless of the point in time at which they entered the auction, each customer pays the last specified price. 1-2-3.tv HD offers shopping in a completely new form, with razor-sharp picture quality.
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