Metro TV is Indonesia's first 24-hour news channel, based in West Jakarta. The station was established on 25 November 2000 and now has over 53 transmission sites all over the country. It is owned by Surya Paloh who also owns the Media Indonesia daily. These two, along with other newspapers distributed in different parts of Indonesia, are part of the Media Group.
It is the only TV station to offer Mandarin news and no sinetron (soap opera) programs in Indonesia, although recently the station has also begun to broadcast entertainment and multicultural programs such as the tech show "e-Lifestyle," the satirical news and current affairs show "Republik Mimpi" (The Dream Republic), musical programming such as Musik + and Idenesia, and other special or regional programming.
Metro TV was launched on 25 November 2000 by Putra Nababan as the first news anchored and the first newscast. Metro TV was the first Indonesian television company to have been officially inaugurated by the President of Indonesia himself.
Metro TV has a different concept than the other stations in Indonesia. It broadcasts 24 hours a day, with programs focused on news around the world.
Metro TV broadcast three new English language programs, World News, Indonesia Now, and Talk Indonesia. It also had Chinese language programs such as Metro Xin Wen, as well as IT, documentary, and culinary programs. It has a motivation program, Mario Teguh Golden Ways. It also shows business programming, including "Economic Challenges" and Bisnis Hari Ini (Business Today).
Metro TV also has an informational block, usually residential, but sometimes, any price of product and technology. The infomercial block usually airs on networks and stations during the morning on weekends. The block has no commercial breaks. This channel is owned by Media Group, which also owns Media Indonesia and Lampung Post newspapers.
However, Metro TV was not the first Indonesian channel to be broadcast in English. RCTI became the first Indonesian channel to broadcast in English when showing Indonesia Today on 1 November 1996. This English news program was made with a specific target audience in mind: foreigners who wanted to know the latest news and more information about Indonesia. It ended in 2001. Metro TV later broadcast Metro This Morning and News Flash. Metro This Morning ended in March 2007. Metro TV was the only news channel in Indonesia until 2008, when Lativi was re-branded as tvOne by dropping all of the sitcoms as well as soap operas, focusing on news and sports programs.
PT. Media Televisi Indonesia was granted a broadcasting license for Metro TV on October 25, 1999. It is a subsidiary of the Media Group, headed by Surya Paloh, the company's CEO/President, who was a wealth of experience in the local media industry and is the publisher of Indonesia's third-largest national newspaper. Media Indonesia. From a start-up workforce of 280 employees, the company now employs more than 1200 people, mostly in the newsroom and production areas.
On November 25. 2000. Metro TV went on air for the first time in a trial series of broadcasts to seven cities. At first, it was aired for only twelve hours a day until April 1, 2001, when 24-hour broadcasting began.
Perhaps the greatest challenge for the company in the early stages was the need to build its infrastructure, facilities, and team, all within a short time scale of nine months. Though this was hard work the experience gained was invaluable in forging a solid team of experienced professionals who had already been tested under challenging conditions.
The company has ushered in a new wave of lifestyle and quality alternative entertainment programming to complement its dominance in the news sector of the industry. It has pioneered new perspectives and unique one-of-a-kind programs while improving the way information is presented. Sophisticated and stylish productions from Metro TV have breathed new life into the industry. Even the most discerning viewers have a viewing choice second to none.
The desire to be the best drives the company's enthusiasm and its multi-dimensional approach to programming needs. Looking ahead to 2006 the vision of the company is to have by then achieved number one ranking for its news quality and delivery as well as extraordinarily high levels of loyalty from both viewers and advertisers.
The company also takes its corporate responsibility towards shareholders and employees seriously. Though consistent in driving forward to achieve a significant level of growth and profit and to leverage its assets, the welfare, and quality of life of Metro TV employees remain of paramount importance.
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