ARY Digital is the most watched Entertainment channel in Pakistan. ARY Digital is the flagship channel of ARY Network.
ARY Digital launched in the United Kingdom in December 2000 on the growing demands of Asian entertainment in the region. At present, ARY Digital has four different coverage areas around the world: ARY Digital Asia, ARY Digital Middle East, ARY Digital UK/Europe, and ARY Digital USA.
ARY Digital (Urdu: ARY ڈیجیٹل) is a pay television network available in Pakistan, the Middle East, North America, and Europe. The ARY Group of companies is a Dubai-based holding company founded by a Pakistani businessman, Abdul Razzak Yaqoob (ARY). The network is focused on the Pakistani diaspora. The channel has an expanding network of channels, each with an independent focus.
ARY Digital, formerly known as the Pakistani Channel, was launched in the United Kingdom in December 2000 to cater to the Pakistani community living in the region. It uses Samacom, an uplink provider based in the UAE, as the uplink teleport station.
The channel started off with a format similar to PTV Prime and other South Asian channels where it provided slots for soap operas in general while presenting an hourly slot for news headlines. Although flaming political talk shows and dramas were the main priority when it came to programming, the network soon was hailed for its news coverage.
The network acquired a license to start broadcasting in Pakistan.
In 2002, the ARY Star Gold Quiz Show became the first live show to offer a prize of one kilogram of gold. For the period of its broadcast, participants won over 260 kilograms of gold. In 2005, the network obtained the rights to show Live 8 on its sister music channel, The Musik. The channel also held rights to the Who Wants to be a Millionaire franchise for Pakistan.
On 18 October 2007 most of the ARY news team, covering former Prime Minister Benazir Bhutto's arrival from exile, were killed by one of two explosions. Pictures of the victims were shown live on the news hour and prayers were observed. Bhutto was later escorted safely to an official government house.
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