German home-shopping broadcaster QVC Deutschland will rebrand its two sister channels on February 1, 2018, and offer more live programs.
QVC Plus will turn into QVC2 and carry the slogan “More of what you love”. The number of live programs will be increased from four to five hours per day, shown between 18.00 and 23.00 CET.
QVC Beauty & Style will adopt the new name QVC Style. The focus will remain on fashion, beauty, and jewelry under the new slogan “Find your perfect style”.
With the repositioning, QVC wants to separate its sister channels more strongly from its main channel which continues to offer 17 hours of live programs per day with many new products and debuts.