Posted on October 30, 2015, and last modified on 4 weeks ago.
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A-One Hip-Hop Music Channel is the only Russian channel about hip-hop culture, which has become a vibrant part of mainstream music. The musical content of A-One is presented in all style diversity: hip-hop, R'n'B, rap, electronic music, funk, reggae, soul and borderlines with them.
The audience of the TV channel is active young people with an income level above the average (18-34 years old; 45% - men, 55% - women). According to TNS Russia, A-ONE is in the TOP-20 thematic channels with an accumulated average monthly reach of about 10 million people. The average viewing time among the core audience is 19 minutes.
A-One Hip-Hop Music Channel broadcasts in 560 cities and towns of Russia and is represented in packages of 850 cable operators. The official group of VKontakte has more than 230,000 members, and more than 35,000 on Facebook.
In October 2012, A-One was awarded the Golden Ray Prize as the best Russian music channel!
The channel was founded in the spring of 2005 and was called "Alternative One" (from August 1, 2005 - A-One). Initially, the channel was completely devoted to alternative and rock music (which was originally reflected in its name), but since the fall of 2011, hip-hop and popular music have been broadcast on its air. The air concept, presented to viewers in 2005-2006, which included the logo, music content, genre orientation (alternative music) and visual design, was jointly developed by Ilya Uglava, Dmitry Kravtsov and Sergey Ivanchuk. The first chief director of the channel is Grigory Skomorovsky.
The start of the broadcast of A-One is considered August 1, 2005. Since that year, the channel has been working around the clock.
In 2005-2010, the channel was the founder of the annual RAMP (Rock Alternative Music Prize) award. The nominees were both Russian and foreign rock performers, the winners were determined by the results of the audience voting. Over the years, Korn (2005), Stone Sour (2006), UNKLE and Marilyn Manson (2007), Klaxons (2008), Franz Ferdinand (2009) performed at the award ceremonies.
The design of the channel was nominated for the prestigious TEFI television award in the nomination “Design of a television program/project”.
From 2007 to July 2011, A-One presented music that was outside the format of other music television channels. The air-filled both classic rock and hip-hop or Intelligent Dance Music (abbreviated as IDM).
On September 15, 2011, Alexander Tolmatsky was appointed general producer of the channel. He changed the channel format: “In accordance with modern, relevant trends in culture in general and music in particular, the alternative vector is shifting towards the hip-hop industry. Movement in this direction is becoming our common and priority task”. At the same time, the channel was renamed “A-One Hip-Hop Music Channel”, where the abbreviation A-One ceased to be an abbreviation, turning simply into a logo. In November 2013, he left the channel.
A-One Channel hosted concerts of world-class stars in Moscow and St. Petersburg, including Linkin Park, Apocalyptica, Tricky, The Roots, Manu Chao, Faith No More and others.
The channel directly collaborated with such distribution companies of musical content as Universal, Sony Music, Warner / Nikitin, Gala / EMI, Soyuz, and many others, which made it possible to receive video news in the shortest possible time.
In October 2012, A-One became the owner of the National Award “Golden Ray” as the best Russian music channel. In 2013, the A-One Hip-Hop Music Channel entered the final of the competition for the international award The Eutelsat TV Awards. In 2010 and 2014, A-One was a winner in the nomination “Music Channel” at the prestigious Big Digit award.
Since 2014, the channel launched a series of night parties throughout the country A-One Hype Nights, which will feature the most relevant Western and Russian artists. The first party was held with the participation of Tyga (November 22, 2014, Space Moscow).
In early April 2016, Gazprom-Media Holding bought out a 49% stake in A-One from Solaris Promo Production, Alexander Karmanov, who initially owned the entire block of shares. After that, "Gazprom-Media Holding" immediately announced the launch on the basis of «A-One» of the new music channel called "TNT the Music". The launch of the channel under such a brand took place on May 31, 2016, at 16:00 Moscow time.
It is planned to restore the TV channel with a new broadcasting concept. Now on the A-One website, it is indicated that in future the channel will continue broadcasting. In addition, a new logo for the channel was introduced.
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