The channel launched on 28 January 2008. As of March 2008, the channel had five times the viewing ratings than its main competition MTV Dance. As of July 2019, the channel still dominates the ratings over its main rival MTV Dance (now Club MTV).
The channel was initially run in partnership with Mushroom TV Ltd, former operator of Channel AKA, and Starz TV, as this company had an established system for the operation of viewer-voted music channels. On 17 February 2010 Clubland's broadcasting was changed to a brand new, bespoke playout facility.
The text number for song voting changed as did some song voting codes, and the channel is now broadcast in 16:9 widescreen format (having been in 4:3 fullscreen during the Mushroom era.) The channel is now solely controlled (including all playout and technical support services) by the team behind the highly successful Clubland compilation album series.
From January 2014 the channel has been available to stream on mobile devices via TVPlayer. From July 2014 Clubland TV has its own app available on the Google Play Store for Android devices and the App Store for Apple devices where viewers can request videos to be played on the channel.
On 30 April 2015, as part of a music reshuffle, Clubland TV was removed from Freesat, at the request of its operators. It returned along with its sister channels on 1 October 2015 (but was removed on 14 September 2016 along with Chilled TV).
On 12 January 2016, Clubland TV was picked up by Virgin Media. It was originally featured with sister channels Channel AKA (later Now 70s), Now Music (later Now 80s) and Chilled TV (later Now 90s), until Channel AKA was removed in March 2018. The app on Clubland closed on Virgin Media in January 2019.
In August 2016, the channel got a license to launch on Freeview. It launched on 6 September 2016, in Manchester only.
On 9 September 2016, Clubland TV launched new on-screen graphics. It is one of the few UK music channels to feature an on-screen clock informing viewers of the current time.
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